Makeup & mood: How colours & formulations may influence your energy

Discover how colourful makeup can lift your mood and influence your energy with Margareta Serfozo, Integrative Nutrition Health Coach & Functional Medicine Practitioner.

Makeup is more than just a beauty routine—it’s an emotional tool. Whether you’re swiping on a bold lipstick to feel empowered or dabbing on soft blush to exude calm, makeup has a powerful connection to our mindset. This article explores how colour psychology in makeup can influence your mood, uplift your energy, and help you show up with intention.

  1. Pink lipstick to boost your mood

    Powerful pinks

    In colour psychology, pink is linked to warmth, compassion and calming energy. It symbolises both comfort and vitality, making it uniquely powerful in influencing mood. In makeup—especially lipstick—different shades of pink can subtly shift how we feel and how we’re perceived. A soft, nude-pink lipstick reflects pink’s calming qualities. Associated with tenderness and emotional security, it promotes a sense of ease and balance. On the other hand, a bold berry-pink taps into pink’s more energising side—sparking confidence, playfulness, and creativity. Vibrant pinks can uplift your mood and encourage authentic self-expression. Whether you need calm or a boost, pink’s emotional range makes it a powerful tool for mood enhancement. As colour psychology suggests, makeup isn’t just about appearance—it’s a daily ritual for tuning into how you want to feel.

  2. Red lipstick to lift your mood

    Neutrals for stillness, bold for power

    If you're seeking a sense of calm, neutral tones like taupe, sand, and beige can help create a grounded, composed look. These soft shades often align with moments of rest, reflection, or reset, offering a visual sense of clarity and ease. In contrast, bold colours—classic red lipstick—can bring vibrancy and energy to your look. Vivid reds are known for their striking presence and can help express confidence and focus. Whether you're walking into a big meeting or heading to a social event, bold shades can serve as a visual cue that empowers from the outside in.

  3. Unreal Skin foundation texture swatch

    When formulation wins the game

    Beyond shade, texture and formula also play a role in how makeup affects your energy. Dewy, hydrating foundations can give the skin a fresh, luminous finish, often linked with vitality and a healthy-looking glow. Matte finishes, on the other hand offer structure and polish—communicating seriousness and focus. Choosing a texture that aligns with how you want to feel can be just as impactful as the shade itself.

Tapping into the energy-boosting power of makeup is about more than matching colours to your outfit—it’s about aligning your look with how you want to feel and show up in the world. Whether you reach for a soft matte nude-pink to ground your heart or a bright berry rose to kickstart your spirit, your makeup choices can act as small but mighty tools of emotional expression. As colour psychology in makeup continues to gain attention, more of us are learning how to use shades and formulas not just to look good—but to feel good, too.

Disclaimer: This article is intended for educational purposes. The information, or comments herein, does not amount to, or replace, professional advice and should not be relied upon as or substitute for professional or medical advice from a qualified professional.

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Author Details

Margareta Serfozo

Integrative Nutrition Health Coach & Corporate Mental Health Facilitator

Specialising in women's health and fertility, Margareta created The Endearing Project to support, guide and enable her clients to follow their own path to wellbeing through lifestyle and behavioural guidance, and wellness, health and fertility coaching.

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