How To Apply Blush To Suit Your Face Shape
Whether you have a round, square, oval, diamond or heart-shaped face, discover the most flattering blush placements for every face shape.
- 23rd June 2025
- By Charlotte Tilbury
4 minute read
Darlings, blush is a fabulous way to define and shape the look of your face! Whether you have a round, square, oval, diamond or heart-shaped face, discover my expert guide on how to apply blush to suit every face shape and unlock the perfect blush placements to give your complexion a flattering flush!
Shop All Blush
Item 1 of 47
Item 2 of 47
Item 3 of 47
Item 4 of 47
Item 5 of 47
Item 6 of 47
Item 7 of 47
Item 8 of 47
Item 9 of 47
CHEEK TO CHICECSTASY
€45.00
Item 10 of 47
Item 11 of 47
Item 12 of 47
CHEEK TO CHICLOVE GLOW
€45.00
Item 13 of 47
Item 14 of 47
Item 15 of 47
Item 16 of 47
Item 17 of 47
CHEEK TO CHICFIRST LOVE
€45.00
Item 18 of 47
Item 19 of 47
Item 20 of 47
Item 21 of 47
Item 22 of 47
Item 23 of 47
Item 24 of 47
Item 25 of 47
Item 26 of 47
Item 27 of 47
Item 28 of 47
Item 29 of 47
CHEEK TO CHICSEX ON FIRE
€45.00
Item 30 of 47
Item 31 of 47
CHEEK TO CHICTHE CLIMAX
€45.00
Item 32 of 47
Item 33 of 47
Item 34 of 47
Item 35 of 47
Item 36 of 47
Item 37 of 47
Item 38 of 47
Item 39 of 47
Item 40 of 47
Item 41 of 47
Item 42 of 47
Item 43 of 47
Item 44 of 47
Item 45 of 47
Item 46 of 47
Item 47 of 47
Out of Stock
HOW TO APPLY BLUSH FOR YOUR FACE SHAPE
How to Apply Blush on a Round Face
Round faces are beautiful canvases for blush! Having a rounder face shape often comes with evenly proportioned space on the forehead, cheeks and jaw as well as soft, rounded features that are easy to flush with blush.
When applying blush on a round face, it’s key to apply slightly higher on the cheeks to help visibly lift and define the shape of the face. Using the outer corners of the eyes as a guideline, sweep blush onto the tops of the apples of the cheeks to create a soft lift effect that helps bring structure to the face. By focusing blush placement slightly higher, a round face can appear more sculpted without accentuating the natural roundness of the cheeks.
How to Apply Blush on a Square Face
Square faces are naturally more angular than other face shapes, with the corners of the face such as the cheekbones, jaw and temples often being sharp and angular. When applying blush to a square face, the aim is to soften the look of the face by creating the illusion of more rounded features.
When using blush on a square face, it’s best to focus your blush placement on the apples of the cheeks to make them appear rounder. Apply in gentle, circular motions before lightly sweeping outwards towards the ears to get a seamless blend.
Tilbury Tip: Blush application shouldn’t travel too close to the nose; use your pupils as a marker, ensuring your blush application stops in line with the centre of your eyes.
How to Apply Blush on an Oval Face
With an oval face, the features are slightly longer than they are wide, with more space in the forehead area. When applying blush to an oval-shaped face, the intention is to help widen and round the look of your facial features while flushing them with rosy radiance.
Apply blush to the cheeks for a healthy-looking flush, accentuating the apples of the cheeks to make an oval face appear wider. To get a more sculpted-looking blush look, follow along your contour with blush, moving upwards and outwards onto the cheekbones and marrying the two with soft, circular motions.
How to Apply Blush on a Diamond-Shaped Face
Diamond faces are similar to oval faces, but are slightly more angular with a pointed chin, narrow hairline and higher, more pronounced cheekbones.
To apply blush on a diamond-shaped face, stamp blush onto the tops of the cheekbones, blending outwards towards the ears for a flawless-looking finish! A diamond face shape is perfectly suited for a higher blush placement, carrying colour on the cheekbones beautifully thanks to their prominence on the face.
How to Apply Blush on a Heart-Shaped Face
Heart-shaped faces resemble a classic love heart shape with a wider forehead and pointier chin. Blush can be used to soften the look of your features and helps the cheeks to look rounder and more cherub-like.
Apply blush onto the apples of the cheeks, starting slightly lower and following a curved, U-shaped motion along the cheekbones and towards the temples. Be sure to swing your brush back and forth to blend out the edges for a seamless blush look that helps to lift the look of a heart-shaped face.
Shop Cream Blush
Item 1 of 31
Item 2 of 31
Item 3 of 31
Item 4 of 31
Item 5 of 31
Item 6 of 31
Item 7 of 31
Item 8 of 31
Item 9 of 31
Item 10 of 31
Item 11 of 31
Item 12 of 31
Item 13 of 31
Item 14 of 31
Item 15 of 31
Item 16 of 31
Item 17 of 31
Item 18 of 31
Item 19 of 31
Item 20 of 31
Item 21 of 31
Item 22 of 31
Item 23 of 31
Item 24 of 31
Item 25 of 31
Item 26 of 31
Item 27 of 31
Item 28 of 31
Item 29 of 31
Item 30 of 31
Item 31 of 31
Out of Stock
How To Apply Pillow Talk Matte Beauty Blush Wands for your Face Shape
I created my Pillow Talk Matte Beauty Blush Wands to give EVERYONE, EVERYWHERE an easy pop of colour for their cheeks! No matter your face shape darlings, my blush wands are designed to be dotted onto the apples of the cheeks to give them a natural-matte flush in one of four Pillow Talk-inspired shades!
The iconic wand component has a magic cushion applicator that’s easy to dot onto the centre of your cheeks! Smile into the mirror to discover the roundest parts of your cheeks, then apply a single dot of liquid blush to create a dreamy blush look! Blend out your blush with the Hollywood Complexion Brush, using soft, circular motions that go upwards and outwards to give the cheeks a lift effect that defines the look of your face shape!
For a bolder, brighter blush look, DIAL UP THE DOTS, DARLING! Apply two dots for a dreamy date look, or three dots for DAZZLING at the disco!
Tilbury Tip: Pillow Talk Matte Beauty Blush Wands pair perfectly with my Beauty Light Wands! Apply your matte blush on the apples of the cheeks, then swipe your blush-highlighter along the highest point of the cheekbones to BLUSH and GLOW!
Shop Liquid Blush
Item 1 of 15
Item 2 of 15
Item 3 of 15
Item 4 of 15
Item 5 of 15
Item 6 of 15
Item 7 of 15
Item 8 of 15
Item 9 of 15
Item 10 of 15
Item 11 of 15
Item 12 of 15
Item 13 of 15
Item 14 of 15
Item 15 of 15
Out of Stock
Share article
Author Details
Charlotte Tilbury
Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty
With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.
